Pantone 6098
CMYK 88.8 85.2 10.5 1.43
RGB 65 70 143
Hex 41468F
RGB 65 70 143
Hex 41468F
This purple resembles the color of the previous logo, continuing the legacy of it by keeping the color-continuity that people are used to while bringing a new feel to the brand.
White
CMYK 0 0 0 0
RGB 255 255 255
Hex FFFFFF
RGB 255 255 255
Hex FFFFFF
Pantone 6098 and white can be interchanged in usability. The logo on 100% Pantone 6098 on a white background is preferable for better visibility and contrast. However, when the logo is placed on a dark background, one that is on Pantone 6098, or any other visual that is not white, the logo should be used in white.